Cattle Station Takes Unusual Path to Sale

class="googleright">Territory. The digital ads are linked to a purpose-built
Richard Branson owns an island in the Caribbean. Gregwebsite that showcases the cattle station,
Norman has wineries in Australia and California. WhyThe campaign aims to plant the seed into potential
don’t you consider a cattle station in centralinvestors’ minds that a cattle station is a
Australia?better alternative to other options – such as
A bold digital advertising campaign targeting high neta luxury yacht, or a horse stud.
worth individuals around the world is the centrepiece“Mustering cattle is far more interesting than
of an unusual marketing program for a cattle stationwatching grapes grow,” says the owner of
up for auction in Australia’s NorthernMacDonald Downs, Charlie Chalmers.